Join us for one of three workshops hosted by Jon Schallert.  

Tuesday, October 24th: Crystal Lake, IL (Holiday Inn Chicago NW; 800 S. Route 31, Crystal Lake, IL 60014)

Wednesday, October 25th: Springfield, IL (NEW LOCATION The Inn; 825 S. 2nd Street, Springfield, IL 62704)

Thursday, October 26th: Alton, IL (The Lovejoy Wedding & Event Center; 401 Piasa Street, Alton, IL 62002)

Workshops will take place from 8:00am - 1:30pm

Jon Schallert is the only business speaker in the world specializing in teaching businesses and communities how to turn themselves into Consumer Destinations. Jon speaks to thousands annually on his Destination Business process, which he developed over the course of twenty-five (25) years while interviewing over 10,000 independent business owners in over 600 cities and towns.

In this workshop created for Illinois business owners and community leaders, Jon will show how most businesses today can attract more customers, increase sales and profits, and lower their advertising costs when they start marketing as Destination Businesses. Attendees will also learn how any business can apply his Destination strategy to attract more local customers, while at the same time pulling faraway customers from outside the area, sometimes from hundreds of miles away!

Attendees of this workshop will also learn:

• The simplest, most powerful tool to attract the best, highest-spending customers.
• How to get a customer to love your business within seconds of entering your location or just by glancing at your website
• How to maintain profit margins and limit price discounting, while keeping happy customers
• How to create free publicity that has 12 times the power of traditional advertising.
• Specific strategies to use during the 4^th Quarter of 2023 that will power you through the first six (6) months of 2024.

After the workshop, Jon will conduct for all attendees a Marketing Roundtable where he applies his Destination principles to audience members’ business challenges.